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Title : Canada’s organic sector continues to capture market share: report
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Canada’s organic sector continues to capture market share: report

Food Canada | Nov 30, 2017

© Naturalnews

The Canada Organic Trade Association released its latest analysis, finding that the organic sector is continuing to grow with two-thirds of shoppers adding organics to their purchases each week 

Ottawa – Canada’s organic market is growing strong, says a new report.
The Canada Organic Trade Association released its second market analysis called The Canadian Organic Market: Trends and Opportunities 2017.

In a statement the association says it found that the total organic market in Canada, which includes food and non-food items, is now at $5.4 billion – up from $3.5 billion in 2012.

The association says the report includes an “up-to-date overview of the Canadian organic market, combining consumer research with sales and trade data.” It also looks at growth trends and consumer perceptions.

Other key findings, as noted in the statement, include:

• The organic food and beverage market is estimated at $4.4 billion, up from $2.8 billion in 2012.
• The compound annual growth rate of the total organic market is estimated at 8.7% between 2012 and 2017. Over the same time period, the growth rate for the organic food and beverage market is at an estimated 8.4%.
• As the market has matured, growth rates have slowed but organics continues to capture a greater market share. Between 2012 and 2017, the market share of organic food and beverages sold through mainstream retailers has grown from 1.7% to 2.6%.
• Ontario has the largest organic market, yet British Columbia continues to have higher organic sales per capita.
• Two-thirds of Canadian grocery shoppers are purchasing organics weekly. Albertan’s are most likely to be organic purchasers – 74% are buying organics weekly.
• Currently Canada tracks 65 organic imports and 17 organic exports – a subset of total organic trade. Tracked Canadian organic imports were valued at $637 million in 2016. Tracked exports are expected to reach $607 million by the end of 2017.

The association says the report uses sales data from the Nielsen Company, consumer data from Ipsos polls, and organic trade data from Statistics Canada.

The report also includes secondary research and analysis from the Canada Organic Trade Association, with additional insight and analysis from organic experts.

To purchase a copy, contact: Jill Guerra (jguerra@ota.com).

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